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Customer-Centric Marketing

- Supporting Sustainability in the Digital Age
Af: Neil Kelley, Dr Neil Richardson, Jon James Engelsk Paperback

Customer-Centric Marketing

- Supporting Sustainability in the Digital Age
Af: Neil Kelley, Dr Neil Richardson, Jon James Engelsk Paperback
Tjek vores konkurrenters priser

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness.

Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Tjek vores konkurrenters priser
Normalpris
kr 340
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness.

Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780749472092
Indbinding: Paperback
Udgave:
ISBN-10: 074947209X
Kategori: PR
Udg. Dato: 3 feb 2015
Længde: 15mm
Bredde: 156mm
Højde: 235mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 feb 2015
Forfatter(e) Neil Kelley, Dr Neil Richardson, Jon James


Kategori PR


ISBN-13 9780749472092


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 15mm


Bredde 156mm


Højde 235mm


Udg. Dato 3 feb 2015


Oplagsdato 3 feb 2015


Forlag Kogan Page Ltd

Kategori sammenhænge