Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Customer-Centricity in Organized Retailing
- A Guide to the Basis of Winning Strategies
Engelsk Hardback

Customer-Centricity in Organized Retailing

- A Guide to the Basis of Winning Strategies
Engelsk Hardback

679 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain''s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.




Product detaljer
Sprog:
Engelsk
Sider:
175
ISBN-13:
9789811935923
Indbinding:
Hardback
Udgave:
ISBN-10:
9811935920
Udg. Dato:
27 jun 2023
Længde:
18mm
Bredde:
218mm
Højde:
155mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
27 jun 2023
Finder produkter...
Kategori sammenhænge