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Customer Experience Analytics
- How Customers Can Better Guide Your Web and App Design Decisions
Engelsk
Bogcover for Customer Experience Analytics af Akin Arikan, 9781032370767
Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9781032370767
Indbinding:
Paperback
ISBN-10:
1032370769
Udg. Dato:
13 feb 2023
Størrelse i cm:
15,2 x 22,8 x 1,9
Oplagsdato:
13 feb 2023
Forfatter(e):

Customer Experience Analytics

- How Customers Can Better Guide Your Web and App Design Decisions
Engelsk
Paperback 2023
Format:

Bog beskrivelse

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.

Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.

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Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9781032370767
Indbinding:
Paperback
ISBN-10:
1032370769
Udg. Dato:
13 feb 2023
Størrelse i cm:
15,2 x 22,8 x 1,9
Oplagsdato:
13 feb 2023
Forfatter(e):
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