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Customer Insight Strategies

- How to Understand Your Audience and Create Remarkable Marketing
Af: Dr Christine Bailey Engelsk Paperback

Customer Insight Strategies

- How to Understand Your Audience and Create Remarkable Marketing
Af: Dr Christine Bailey Engelsk Paperback
Tjek vores konkurrenters priser

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.

Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.

Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

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In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.

Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.

Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9781789662504
Indbinding: Paperback
Udgave:
ISBN-10: 1789662508
Kategori: Markedsundersøgelser
Udg. Dato: 3 nov 2020
Længde: 17mm
Bredde: 233mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 nov 2020
Forfatter(e): Dr Christine Bailey
Forfatter(e) Dr Christine Bailey

Kategori Markedsundersøgelser

ISBN-13 9781789662504

Sprog Engelsk

Indbinding Paperback

Sider 248

Udgave

Længde 17mm

Bredde 233mm

Højde 156mm

Udg. Dato 3 nov 2020

Oplagsdato 3 nov 2020

Forlag Kogan Page Ltd

Kategori sammenhænge