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Customer Relationship Marketing: Theoretical And Managerial Perspectives
Engelsk
Bogcover for Customer Relationship Marketing: Theoretical And Managerial Perspectives af James Agarwal, Naresh K Malhotra, 9781944659745
Specifikationer
Sprog:
Engelsk
Sider:
372
ISBN-13:
9781944659745
Indbinding:
Paperback
ISBN-10:
1944659749
Udg. Dato:
25 feb 2021
Størrelse i cm:
Oplagsdato:
25 feb 2021

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Engelsk
Paperback 2021
Format:

Bog beskrivelse
''Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.''
Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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Specifikationer
Sprog:
Engelsk
Sider:
372
ISBN-13:
9781944659745
Indbinding:
Paperback
ISBN-10:
1944659749
Udg. Dato:
25 feb 2021
Størrelse i cm:
Oplagsdato:
25 feb 2021
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