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Customer Value-centered Management
- Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Engelsk
Bogcover for Customer Value-centered Management af Andreas Kramer, Christina Muzzu, Thomas Burgartz, 9783031904967
Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9783031904967
Indbinding:
Hardback
ISBN-10:
3031904966
Kategori:
Udg. Dato:
17 jul 2025
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
17 jul 2025

Customer Value-centered Management

- Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Engelsk
Hardback 2025
Format:

Bog beskrivelse
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9783031904967
Indbinding:
Hardback
ISBN-10:
3031904966
Kategori:
Udg. Dato:
17 jul 2025
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
17 jul 2025
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