Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
D&AD. The Copy Book
Engelsk
D&AD. The Copy Book
Engelsk

240 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9783836568524
Indbinding:
Andet
Udgave:
ISBN-10:
3836568527
Kategori:
Udg. Dato:
16 mar 2018
Længde:
49mm
Bredde:
204mm
Højde:
153mm
Forlag:
Taschen GmbH
Oplagsdato:
16 mar 2018
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge