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Data-Driven Decision-Making for Business
Engelsk Paperback
Data-Driven Decision-Making for Business
Engelsk Paperback

459 kr
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6 - 8 hverdage

Om denne bog

Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory, and practice of data-driven decision-making, learning how organizations and individual managers alike can utilize its methods to avoid cognitive biases and improve confidence in their decisions. It argues that value does not come from data, but from acting on data.

Throughout the book, the reader will examine how to convert data to value through data-driven decision-making, as well as how to create a strong foundation for such decision-making within organizations. Covering topics such as strategy, culture, analysis, and ethics, the text uses a collection of diverse and up-to-date case studies to convey insights which can be developed into future action. Simultaneously, the text works to bridge the gap between data specialists and businesspeople. Clear learning outcomes and chapter summaries ensure that key points are highlighted, enabling lecturers to easily align the text to their curriculums.

Data-Driven Decision-Making for Business provides important reading for undergraduate and postgraduate students of business and data analytics programs, as well as wider MBA classes. Chapters can also be used on a standalone basis, turning the book into a key reference work for students graduating into practitioners. The book is supported by online resources, including PowerPoint slides for each chapter.

Product detaljer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781032601496
Indbinding:
Paperback
Udgave:
ISBN-10:
1032601493
Udg. Dato:
22 aug 2024
Længde:
23mm
Bredde:
175mm
Højde:
245mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
22 aug 2024
Forfatter(e):
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