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Data-driven Retailing
- A Non-technical Practitioners' Guide
Engelsk
Bogcover for Data-driven Retailing af Louis-Philippe Kerkhove, 9783031129612
Specifikationer
Sprog:
Engelsk
Sider:
257
ISBN-13:
9783031129612
Indbinding:
Hardback
ISBN-10:
303112961X
Kategori:
Udg. Dato:
6 okt 2022
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 okt 2022
Forfatter(e):

Data-driven Retailing

- A Non-technical Practitioners' Guide
Engelsk
Hardback 2022
Format:

Bog beskrivelse
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
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Specifikationer
Sprog:
Engelsk
Sider:
257
ISBN-13:
9783031129612
Indbinding:
Hardback
ISBN-10:
303112961X
Kategori:
Udg. Dato:
6 okt 2022
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 okt 2022
Forfatter(e):
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