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Data Mining and Market Intelligence for Optimal Marketing Returns
Engelsk
Bogcover for Data Mining and Market Intelligence for Optimal Marketing Returns af Susan Chiu, Domingo Tavella, 9780750682343
Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9780750682343
Indbinding:
Hardback
ISBN-10:
0750682345
Kategori:
Udg. Dato:
22 maj 2008
Størrelse i cm:
23,7 x 15,3 x 2,1
Oplagsdato:
22 maj 2008
Forfatter(e):

Data Mining and Market Intelligence for Optimal Marketing Returns

Engelsk
Hardback 2008
Format:

Bog beskrivelse
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
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Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9780750682343
Indbinding:
Hardback
ISBN-10:
0750682345
Kategori:
Udg. Dato:
22 maj 2008
Størrelse i cm:
23,7 x 15,3 x 2,1
Oplagsdato:
22 maj 2008
Forfatter(e):
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