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Dealing with Socially Responsible Consumers
- Studies in Marketing
Engelsk Hardback
Dealing with Socially Responsible Consumers
- Studies in Marketing
Engelsk Hardback

811 kr
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Om denne bog
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


Product detaljer
Sprog:
Engelsk
Sider:
564
ISBN-13:
9789811944567
Indbinding:
Hardback
Udgave:
ISBN-10:
9811944563
Udg. Dato:
2 jan 2023
Længde:
41mm
Bredde:
219mm
Højde:
155mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
2 jan 2023
Forfatter(e):
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