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Dealing with Socially Responsible Consumers
- Studies in Marketing
Engelsk
Bogcover for Dealing with Socially Responsible Consumers af , 9789811944567
Specifikationer
Sprog:
Engelsk
Sider:
564
ISBN-13:
9789811944567
Indbinding:
Hardback
ISBN-10:
9811944563
Udg. Dato:
2 jan 2023
Størrelse i cm:
15,5 x 21,9 x 4,1
Oplagsdato:
2 jan 2023

Dealing with Socially Responsible Consumers

- Studies in Marketing
Engelsk
Hardback 2023
Format:

Bog beskrivelse
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


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Specifikationer
Sprog:
Engelsk
Sider:
564
ISBN-13:
9789811944567
Indbinding:
Hardback
ISBN-10:
9811944563
Udg. Dato:
2 jan 2023
Størrelse i cm:
15,5 x 21,9 x 4,1
Oplagsdato:
2 jan 2023
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