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Decision-making for New Product Development in Small Businesses
Engelsk
Bogcover for Decision-making for New Product Development in Small Businesses af Clive Smallman, Mary Haropoulou, 9780367504120
Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780367504120
Indbinding:
Paperback
ISBN-10:
036750412X
Udg. Dato:
18 dec 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 dec 2020

Decision-making for New Product Development in Small Businesses

Engelsk
Paperback 2020
Format:

Bog beskrivelse

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

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Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780367504120
Indbinding:
Paperback
ISBN-10:
036750412X
Udg. Dato:
18 dec 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 dec 2020
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