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Decisions That Shape Supply Chains
Engelsk
Bogcover for Decisions That Shape Supply Chains af Erin Robinson, Nicole J. Olynk Widmar, Michael L. Smith, 9781626712300
Specifikationer
Sprog:
Engelsk
Sider:
66
ISBN-13:
9781626712300
Indbinding:
Paperback
ISBN-10:
1626712301
Udg. Dato:
15 dec 2025
Størrelse i cm:
21,6 x 14,0
Serie:
Consumer Corner: Unconventional Lessons from Consumer Behavior
Oplagsdato:
15 dec 2025

Decisions That Shape Supply Chains

Engelsk
Paperback 2025
Format:

Bog beskrivelse
What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.
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Udkommer 15-12-2025

Specifikationer
Sprog:
Engelsk
Sider:
66
ISBN-13:
9781626712300
Indbinding:
Paperback
ISBN-10:
1626712301
Udg. Dato:
15 dec 2025
Størrelse i cm:
21,6 x 14,0
Serie:
Consumer Corner: Unconventional Lessons from Consumer Behavior
Oplagsdato:
15 dec 2025
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