Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Decoding Branding
- A Complete Guide to Building and Revamping Brands in the Age of Disruption
Engelsk
Bogcover for Decoding Branding af Royce Yuen, 9781138802674
Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9781138802674
Indbinding:
Paperback
ISBN-10:
1138802670
Kategori:
PR
Udg. Dato:
1 jun 2021
Størrelse i cm:
23,3 x 15,8 x 1,7
Oplagsdato:
1 jun 2021
Forfatter(e):

Decoding Branding

- A Complete Guide to Building and Revamping Brands in the Age of Disruption
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

... Vis mere

Forlags Vejl. pris
454,33 kr
Hos Booktok
405 kr
spar 11%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9781138802674
Indbinding:
Paperback
ISBN-10:
1138802670
Kategori:
PR
Udg. Dato:
1 jun 2021
Størrelse i cm:
23,3 x 15,8 x 1,7
Oplagsdato:
1 jun 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge