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Decoding Customer Value at the Bottom of the Pyramid
- An Urban India Marketing Perspective
Engelsk
Bogcover for Decoding Customer Value at the Bottom of the Pyramid af Ritu Srivastava, 9781948976114
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781948976114
Indbinding:
Paperback
ISBN-10:
1948976110
Udg. Dato:
30 nov 2019
Størrelse i cm:
22,8 x 15,2 x 0,9
Oplagsdato:
30 nov 2019
Forfatter(e):

Decoding Customer Value at the Bottom of the Pyramid

- An Urban India Marketing Perspective
Engelsk
Paperback 2019
Format:

Bog beskrivelse
A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.
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Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781948976114
Indbinding:
Paperback
ISBN-10:
1948976110
Udg. Dato:
30 nov 2019
Størrelse i cm:
22,8 x 15,2 x 0,9
Oplagsdato:
30 nov 2019
Forfatter(e):
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