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Defending Your Brand
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Engelsk Paperback
Defending Your Brand
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Engelsk Paperback

732 kr
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Om denne bog
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Product detaljer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9781137278753
Indbinding:
Paperback
Udgave:
ISBN-10:
1137278757
Udg. Dato:
11 okt 2012
Længde:
20mm
Bredde:
156mm
Højde:
233mm
Forlag:
Palgrave Macmillan
Oplagsdato:
11 okt 2012
Forfatter(e):
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