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Demand Driven Strategic Planning
Engelsk
Bogcover for Demand Driven Strategic Planning af Marcos Fava Neves, 9780415626392
Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780415626392
Indbinding:
Paperback
ISBN-10:
0415626390
Udg. Dato:
13 aug 2012
Størrelse i cm:
24,5 x 17,3 x 1,1
Oplagsdato:
13 aug 2012
Forfatter(e):

Demand Driven Strategic Planning

Engelsk
Paperback 2012
Format:

Bog beskrivelse

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.

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Specifikationer
Sprog:
Engelsk
Sider:
180
ISBN-13:
9780415626392
Indbinding:
Paperback
ISBN-10:
0415626390
Udg. Dato:
13 aug 2012
Størrelse i cm:
24,5 x 17,3 x 1,1
Oplagsdato:
13 aug 2012
Forfatter(e):
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