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Demographic Targeting
- The Essential Role of Population Groups in Retail Marketing
Engelsk
Bogcover for Demographic Targeting af James A. Pooler, 9781138739314
Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781138739314
Indbinding:
Paperback
ISBN-10:
1138739316
Udg. Dato:
29 okt 2019
Størrelse i cm:
15,3 x 21,9 x 1,7
Oplagsdato:
29 okt 2019
Forfatter(e):

Demographic Targeting

- The Essential Role of Population Groups in Retail Marketing
Engelsk
Paperback 2019
Format:

Bog beskrivelse
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
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Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781138739314
Indbinding:
Paperback
ISBN-10:
1138739316
Udg. Dato:
29 okt 2019
Størrelse i cm:
15,3 x 21,9 x 1,7
Oplagsdato:
29 okt 2019
Forfatter(e):
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