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Depth Public Relations
- After the Masquerade
Engelsk
Bogcover for Depth Public Relations af Johanna Fawkes, 9781032349954
Specifikationer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9781032349954
Indbinding:
Paperback
ISBN-10:
1032349956
Kategori:
Udg. Dato:
26 aug 2024
Størrelse i cm:
23,3 x 15,5 x 1,5
Oplagsdato:
26 aug 2024
Forfatter(e):

Depth Public Relations

- After the Masquerade
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona.

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness?

This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds.

The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

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Specifikationer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9781032349954
Indbinding:
Paperback
ISBN-10:
1032349956
Kategori:
Udg. Dato:
26 aug 2024
Størrelse i cm:
23,3 x 15,5 x 1,5
Oplagsdato:
26 aug 2024
Forfatter(e):
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