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Design-Centered Entrepreneurship
Engelsk
Bogcover for Design-Centered Entrepreneurship af Michael Goldsby, Min Basadur, Rob Mathews, 9781032070100
Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781032070100
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032070102
Kategori:
Udg. Dato:
6 maj 2022
Størrelse i cm:
24,5 x 17,2 x 2,7
Oplagsdato:
6 maj 2022

Design-Centered Entrepreneurship

Engelsk
Paperback 2022
Format:

Bog beskrivelse

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

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Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781032070100
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032070102
Kategori:
Udg. Dato:
6 maj 2022
Størrelse i cm:
24,5 x 17,2 x 2,7
Oplagsdato:
6 maj 2022
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