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Design Thinking for Strategy
- Innovating Towards Competitive Advantage
Engelsk Paperback
Design Thinking for Strategy
- Innovating Towards Competitive Advantage
Engelsk Paperback

526 kr
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Om denne bog

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

Product detaljer
Sprog:
Engelsk
Sider:
219
ISBN-13:
9783030258771
Indbinding:
Paperback
Udgave:
ISBN-10:
3030258777
Udg. Dato:
15 okt 2020
Længde:
15mm
Bredde:
235mm
Højde:
155mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
15 okt 2020
Forfatter(e):
Kategori sammenhænge