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Designing Brand Identity

- A Comprehensive Guide to the World of Brands and Branding
Af: Alina Wheeler, Rob Meyerson Engelsk Hardback

Designing Brand Identity

- A Comprehensive Guide to the World of Brands and Branding
Af: Alina Wheeler, Rob Meyerson Engelsk Hardback
Tjek vores konkurrenters priser
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Tjek vores konkurrenters priser
Normalpris
kr 449
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781119984818
Indbinding: Hardback
Udgave: 6
ISBN-10: 1119984815
Kategori: Grafisk design
Udg. Dato: 3 maj 2024
Længde: 28mm
Bredde: 284mm
Højde: 222mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 3 maj 2024
Forfatter(e): Alina Wheeler, Rob Meyerson
Forfatter(e) Alina Wheeler, Rob Meyerson


Kategori Grafisk design


ISBN-13 9781119984818


Sprog Engelsk


Indbinding Hardback


Sider 352


Udgave 6


Længde 28mm


Bredde 284mm


Højde 222mm


Udg. Dato 3 maj 2024


Oplagsdato 3 maj 2024


Forlag John Wiley & Sons Inc

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