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Designing Effective Web Surveys

Af: Mick P. Couper Engelsk Paperback

Designing Effective Web Surveys

Af: Mick P. Couper Engelsk Paperback
Tjek vores konkurrenters priser
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
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kr 659
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20 kr
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780521717946
Indbinding: Paperback
Udgave:
ISBN-10: 0521717949
Udg. Dato: 1 sep 2008
Længde: 24mm
Bredde: 177mm
Højde: 236mm
Forlag: Cambridge University Press
Oplagsdato: 1 sep 2008
Forfatter(e): Mick P. Couper
Forfatter(e) Mick P. Couper


Kategori Markedsundersøgelser


ISBN-13 9780521717946


Sprog Engelsk


Indbinding Paperback


Sider 416


Udgave


Længde 24mm


Bredde 177mm


Højde 236mm


Udg. Dato 1 sep 2008


Oplagsdato 1 sep 2008


Forlag Cambridge University Press

Kategori sammenhænge