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Designing Health Communication Campaigns
- What Works?
Engelsk
Bogcover for Designing Health Communication Campaigns af Everett M. Rogers, Pradeep Sopory, Thomas  E. Backer, 9780803943322
Specifikationer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9780803943322
Indbinding:
Paperback
ISBN-10:
0803943326
Kategori:
Udg. Dato:
15 jun 1992
Størrelse i cm:
Oplagsdato:
15 jun 1992

Designing Health Communication Campaigns

- What Works?
Engelsk
Paperback 1992
Format:

Bog beskrivelse
Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice
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Specifikationer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9780803943322
Indbinding:
Paperback
ISBN-10:
0803943326
Kategori:
Udg. Dato:
15 jun 1992
Størrelse i cm:
Oplagsdato:
15 jun 1992
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