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Designing Luxury Brands
- The Science of Pleasing Customers’ Senses
Engelsk
Bogcover for Designing Luxury Brands af Diana Derval, 9783030100759
Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9783030100759
Indbinding:
Paperback
ISBN-10:
3030100758
Kategori:
Udg. Dato:
4 jan 2019
Størrelse i cm:
15,5 x 23,3 x 1,3
Oplagsdato:
4 jan 2019
Forfatter(e):

Designing Luxury Brands

- The Science of Pleasing Customers’ Senses
Engelsk
Paperback 2019
Format:

Bog beskrivelse
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    
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Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9783030100759
Indbinding:
Paperback
ISBN-10:
3030100758
Kategori:
Udg. Dato:
4 jan 2019
Størrelse i cm:
15,5 x 23,3 x 1,3
Oplagsdato:
4 jan 2019
Forfatter(e):
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