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Designing Luxury Brands
- The Art and Science of Creating Game-Changers
Engelsk Hardback
Designing Luxury Brands
- The Art and Science of Creating Game-Changers
Engelsk Hardback

716 kr
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Om denne bog
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Product detaljer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9783031540929
Indbinding:
Hardback
Udgave:
ISBN-10:
3031540921
Kategori:
Udg. Dato:
28 jun 2024
Længde:
21mm
Bredde:
161mm
Højde:
242mm
Forlag:
Springer International Publishing AG
Oplagsdato:
28 jun 2024
Forfatter(e):
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