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Destination Brands
Engelsk
Bogcover for Destination Brands af Nigel Morgan, Annette Pritchard, Roger Pride, 9780080969305
Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780080969305
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0080969305
Kategori:
Udg. Dato:
9 mar 2011
Størrelse i cm:
23,5 x 19,0 x 2,1
Oplagsdato:
9 mar 2011

Destination Brands

Engelsk
Paperback 2011
Format:

Bog beskrivelse

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

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Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780080969305
Indbinding:
Paperback
Udgave:
3
ISBN-10:
0080969305
Kategori:
Udg. Dato:
9 mar 2011
Størrelse i cm:
23,5 x 19,0 x 2,1
Oplagsdato:
9 mar 2011
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