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Develop Your PR Skills
Engelsk
Bogcover for Develop Your PR Skills af Dr Neil Richardson, Lucy Laville, 9780749459703
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780749459703
Indbinding:
Paperback
ISBN-10:
0749459700
Kategori:
PR
Udg. Dato:
3 jun 2010
Størrelse i cm:
21,9 x 14,7 x 1,2
Forlag:
Oplagsdato:
3 jun 2010
Genre:

Develop Your PR Skills

Engelsk
Paperback 2010
Format:

Bog beskrivelse

Develop Your PR Skills is a simple, straightforward guide to maximising your company''s potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780749459703
Indbinding:
Paperback
ISBN-10:
0749459700
Kategori:
PR
Udg. Dato:
3 jun 2010
Størrelse i cm:
21,9 x 14,7 x 1,2
Forlag:
Oplagsdato:
3 jun 2010
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