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Developing Global Business Communication in Asia
- A Business Simulated Case Study Approach
Engelsk Paperback
Developing Global Business Communication in Asia
- A Business Simulated Case Study Approach
Engelsk Paperback

374 kr
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6 - 8 hverdage

Om denne bog

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

  • Use authentic workplace materials to solve problems using English
  • Understand how language can be used as a lingua franca effectively when communicating
  • Understand how intertextuality between shared spoken and written texts drives communication
  • Improve communicative performance in spoken and written texts
  • Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Product detaljer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9780367356538
Indbinding:
Paperback
Udgave:
ISBN-10:
0367356538
Kategori:
Udg. Dato:
21 apr 2021
Længde:
23mm
Bredde:
244mm
Højde:
173mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
21 apr 2021
Forfatter(e):
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