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Developing Insights on Branding in the B2B Context
- Case Studies from Business Practice
Engelsk
Bogcover for Developing Insights on Branding in the B2B Context af , 9781787562769
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781787562769
Indbinding:
Hardback
ISBN-10:
178756276X
Udg. Dato:
9 aug 2018
Størrelse i cm:
16,1 x 23,9 x 2,2
Oplagsdato:
9 aug 2018

Developing Insights on Branding in the B2B Context

- Case Studies from Business Practice
Engelsk
Hardback 2018
Format:

Bog beskrivelse
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
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Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781787562769
Indbinding:
Hardback
ISBN-10:
178756276X
Udg. Dato:
9 aug 2018
Størrelse i cm:
16,1 x 23,9 x 2,2
Oplagsdato:
9 aug 2018
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