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Developing Service Products And Brands
Engelsk
Bogcover for Developing Service Products And Brands af Jochen Wirtz, 9781944659158
Specifikationer
Sprog:
Engelsk
Sider:
54
ISBN-13:
9781944659158
Indbinding:
Paperback
ISBN-10:
1944659153
Udg. Dato:
30 sep 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
30 sep 2017
Forfatter(e):

Developing Service Products And Brands

Engelsk
Paperback 2017
Format:

Bog beskrivelse

 

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
54
ISBN-13:
9781944659158
Indbinding:
Paperback
ISBN-10:
1944659153
Udg. Dato:
30 sep 2017
Størrelse i cm:
Serie:
Winning In Service Markets Series
Oplagsdato:
30 sep 2017
Forfatter(e):
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