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Developing Successful Sport Marketing Plans
Engelsk
Bogcover for Developing Successful Sport Marketing Plans af Mark S Nagel, Dr. David K Stotlar, 9781940067346
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781940067346
Indbinding:
Paperback
ISBN-10:
1940067340
Kategori:
Udg. Dato:
23 okt 2019
Størrelse i cm:
17,8 x 25,4 x 1,0
Oplagsdato:
23 okt 2019

Developing Successful Sport Marketing Plans

Engelsk
Paperback 2019
Format:

Bog beskrivelse
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781940067346
Indbinding:
Paperback
ISBN-10:
1940067340
Kategori:
Udg. Dato:
23 okt 2019
Størrelse i cm:
17,8 x 25,4 x 1,0
Oplagsdato:
23 okt 2019
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