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Developing Successful Sport Marketing Plans
Engelsk Paperback
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Developing Successful Sport Marketing Plans

Engelsk Paperback

501 kr
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Om denne bog
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781940067346
Indbinding:
Paperback
Udgave:
ISBN-10:
1940067340
Kategori:
Udg. Dato:
23 okt 2019
Længde:
10mm
Bredde:
254mm
Højde:
178mm
Forlag:
Fitness Information Technology, Inc, U.S.
Oplagsdato:
23 okt 2019
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