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Developing Your Integrated Marketing Communication Plan
Engelsk
Bogcover for Developing Your Integrated Marketing Communication Plan af David Waller, 9781743072479
Specifikationer
Sprog:
Engelsk
Sider:
132
ISBN-13:
9781743072479
Indbinding:
Paperback
ISBN-10:
1743072473
Udg. Dato:
7 maj 2012
Størrelse i cm:
25,0 x 20,0 x 0,8
Oplagsdato:
7 maj 2012
Forfatter(e):

Developing Your Integrated Marketing Communication Plan

Engelsk
Paperback 2012
Format:

Bog beskrivelse
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
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Specifikationer
Sprog:
Engelsk
Sider:
132
ISBN-13:
9781743072479
Indbinding:
Paperback
ISBN-10:
1743072473
Udg. Dato:
7 maj 2012
Størrelse i cm:
25,0 x 20,0 x 0,8
Oplagsdato:
7 maj 2012
Forfatter(e):
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