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Digital Advertising
- Theory and Research
Engelsk
Bogcover for Digital Advertising af , 9781138654457
Specifikationer
Sprog:
Engelsk
Sider:
466
ISBN-13:
9781138654457
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138654450
Kategori:
Udg. Dato:
27 feb 2017
Størrelse i cm:
23,2 x 15,7 x 2,6
Oplagsdato:
27 feb 2017

Digital Advertising

- Theory and Research
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

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Specifikationer
Sprog:
Engelsk
Sider:
466
ISBN-13:
9781138654457
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138654450
Kategori:
Udg. Dato:
27 feb 2017
Størrelse i cm:
23,2 x 15,7 x 2,6
Oplagsdato:
27 feb 2017
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