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Digital Advertising in the Post-cookie Era
- Strategic Campaign Planning Across the Customer Journey
Engelsk
Bogcover for Digital Advertising in the Post-cookie Era af Bernhard Guetz, Alexander Tauchhammer, Alexander Schwarz-Musch, 9783658470999
Specifikationer
Sprog:
Engelsk
Sider:
169
ISBN-13:
9783658470999
Indbinding:
Hardback
ISBN-10:
3658470992
Kategori:
Udg. Dato:
7 mar 2025
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
7 mar 2025

Digital Advertising in the Post-cookie Era

- Strategic Campaign Planning Across the Customer Journey
Engelsk
Hardback 2025
Format:

Bog beskrivelse

This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.

The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles. For each touchpoint on the path to purchase, milestones must be tracked, allowing the effectiveness and efficiency of the measures to be easily verified.

A resource for marketing professionals seeking solutions in the post-cookie era to continue reaching their target audiences without waste coverage.

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Specifikationer
Sprog:
Engelsk
Sider:
169
ISBN-13:
9783658470999
Indbinding:
Hardback
ISBN-10:
3658470992
Kategori:
Udg. Dato:
7 mar 2025
Størrelse i cm:
21,0 x 14,8
Forlag:
Oplagsdato:
7 mar 2025
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