Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Digital and Social Media Marketing
- A Results-Driven Approach
Engelsk Paperback
Digital and Social Media Marketing
- A Results-Driven Approach
Engelsk Paperback

431 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.

This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:

  • consider the concept of GDPR as a sound framework for responsible marketing
  • offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals
  • place emphasis on the importance of crisis and reputation management
  • explore the latest material in big data, data management and data privacy
  • cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence
  • provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes

This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Product detaljer
Sprog:
Engelsk
Sider:
362
ISBN-13:
9781032437590
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1032437596
Udg. Dato:
13 aug 2024
Længde:
21mm
Bredde:
234mm
Højde:
154mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
13 aug 2024
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge