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Digital Content Marketing

- Creating Value in Practice

Digital Content Marketing

- Creating Value in Practice
Tjek vores konkurrenters priser

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

Tjek vores konkurrenters priser
Normalpris
kr 450
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781032346793
Indbinding: Paperback
Udgave:
ISBN-10: 1032346795
Kategori: Reklame
Udg. Dato: 23 nov 2023
Længde: 17mm
Bredde: 234mm
Højde: 154mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 23 nov 2023
Forfatter(e) Fabian Bosser, Christof Backhaus, Benjamin Becker, Agata Krowinska


Kategori Reklame


ISBN-13 9781032346793


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 17mm


Bredde 234mm


Højde 154mm


Udg. Dato 23 nov 2023


Oplagsdato 23 nov 2023


Forlag Taylor & Francis Ltd

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