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Digital Entrepreneurship
- Management, Systems and Practice
Engelsk Hardback
Digital Entrepreneurship
- Management, Systems and Practice
Engelsk Hardback

1.232 kr
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Om denne bog
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.
Product detaljer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9781108845519
Indbinding:
Hardback
Udgave:
ISBN-10:
1108845517
Udg. Dato:
6 jan 2022
Længde:
20mm
Bredde:
157mm
Højde:
235mm
Forlag:
Cambridge University Press
Oplagsdato:
6 jan 2022
Forfatter(e):
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