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Digital Influence on Consumer Habits

- Marketing Challenges and Opportunities
Engelsk Hardback

Digital Influence on Consumer Habits

- Marketing Challenges and Opportunities
Engelsk Hardback
Tjek vores konkurrenters priser

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Tjek vores konkurrenters priser
Normalpris
kr 902
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781804553435
Indbinding: Hardback
Udgave:
ISBN-10: 1804553433
Udg. Dato: 23 apr 2024
Længde: 18mm
Bredde: 238mm
Højde: 159mm
Forlag: Emerald Publishing Limited
Oplagsdato: 23 apr 2024
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


ISBN-13 9781804553435


Sprog Engelsk


Indbinding Hardback


Sider 208


Udgave


Længde 18mm


Bredde 238mm


Højde 159mm


Udg. Dato 23 apr 2024


Oplagsdato 23 apr 2024


Forlag Emerald Publishing Limited

Kategori sammenhænge