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Digital Innovation and Entrepreneurship
Engelsk Hardback
Digital Innovation and Entrepreneurship
Engelsk Hardback

982 kr
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6 - 8 hverdage

Om denne bog
The digital economy encompasses more than half the world, and in today''s business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
Product detaljer
Sprog:
Engelsk
Sider:
476
ISBN-13:
9781108470506
Indbinding:
Hardback
Udgave:
ISBN-10:
1108470505
Udg. Dato:
12 jul 2018
Længde:
26mm
Bredde:
178mm
Højde:
252mm
Forlag:
Cambridge University Press
Oplagsdato:
12 jul 2018
Forfatter(e):
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