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Digital Luxury
- Transforming Brands and Consumer Experiences
Engelsk
Bogcover for Digital Luxury af Wided Batat, 9781526458940
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781526458940
Indbinding:
Paperback
ISBN-10:
1526458942
Kategori:
Udg. Dato:
27 maj 2019
Størrelse i cm:
17,2 x 24,2 x 1,5
Oplagsdato:
27 maj 2019
Forfatter(e):

Digital Luxury

- Transforming Brands and Consumer Experiences
Engelsk
Paperback 2019
Format:

Bog beskrivelse
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
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468 kr
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781526458940
Indbinding:
Paperback
ISBN-10:
1526458942
Kategori:
Udg. Dato:
27 maj 2019
Størrelse i cm:
17,2 x 24,2 x 1,5
Oplagsdato:
27 maj 2019
Forfatter(e):
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