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Digital Luxury
- Transforming Brands and Consumer Experiences
Engelsk Paperback
Digital Luxury
- Transforming Brands and Consumer Experiences
Engelsk Paperback

431 kr
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Om denne bog
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781526458940
Indbinding:
Paperback
Udgave:
ISBN-10:
1526458942
Kategori:
Udg. Dato:
27 maj 2019
Længde:
15mm
Bredde:
242mm
Højde:
172mm
Forlag:
Sage Publications Ltd
Oplagsdato:
27 maj 2019
Forfatter(e):
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