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Digital Marketing Analytics

- Making Sense of Consumer Data in a Digital World
Af: Ken Burbary, Chuck Hemann Engelsk Paperback

Digital Marketing Analytics

- Making Sense of Consumer Data in a Digital World
Af: Ken Burbary, Chuck Hemann Engelsk Paperback
Tjek vores konkurrenters priser
Distill Maximum Value from Your Digital Data! Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser
Distill Maximum Value from Your Digital Data! Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

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Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780789759603
Indbinding: Paperback
Udgave: 2
ISBN-10: 0789759608
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 6 aug 2018
Længde: 19mm
Bredde: 228mm
Højde: 153mm
Forlag: Pearson Education (US)
Oplagsdato: 6 aug 2018
Forfatter(e): Ken Burbary, Chuck Hemann
Forfatter(e) Ken Burbary, Chuck Hemann

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780789759603

Sprog Engelsk

Indbinding Paperback

Sider 272

Udgave 2

Længde 19mm

Bredde 228mm

Højde 153mm

Udg. Dato 6 aug 2018

Oplagsdato 6 aug 2018

Forlag Pearson Education (US)

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