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Digital Marketing
- Strategy, Planning & Disruption
Engelsk
Bogcover for Digital Marketing af Annmarie Hanlon, 9781529680430
Specifikationer
Sprog:
Engelsk
Sider:
488
ISBN-13:
9781529680430
Indbinding:
Paperback
ISBN-10:
1529680433
Kategori:
Udg. Dato:
19 mar 2025
Størrelse i cm:
18,7 x 24,7 x 2,7
Oplagsdato:
19 mar 2025
Forfatter(e):

Digital Marketing

- Strategy, Planning & Disruption
Engelsk
Paperback 2025
Format:

Bog beskrivelse
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability.• Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon′s Digital Marketing Planner.
 
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Specifikationer
Sprog:
Engelsk
Sider:
488
ISBN-13:
9781529680430
Indbinding:
Paperback
ISBN-10:
1529680433
Kategori:
Udg. Dato:
19 mar 2025
Størrelse i cm:
18,7 x 24,7 x 2,7
Oplagsdato:
19 mar 2025
Forfatter(e):
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