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Digital Marketing Fundamentals

- From Strategy to ROI
Af: Marjolein Visser, Mike Berry Engelsk Paperback

Digital Marketing Fundamentals

- From Strategy to ROI
Af: Marjolein Visser, Mike Berry Engelsk Paperback
Tjek vores konkurrenters priser

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.

Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

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Tjek vores konkurrenters priser
Normalpris
kr 678
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.

Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

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Produktdetaljer
Sprog: Engelsk
Sider: 602
ISBN-13: 9781032964690
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032964693
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 4 feb 2025
Længde: 35mm
Bredde: 240mm
Højde: 170mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 feb 2025
Forfatter(e): Marjolein Visser, Mike Berry
Forfatter(e) Marjolein Visser, Mike Berry

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032964690

Sprog Engelsk

Indbinding Paperback

Sider 602

Udgave 3

Længde 35mm

Bredde 240mm

Højde 170mm

Udg. Dato 4 feb 2025

Oplagsdato 4 feb 2025

Forlag Taylor & Francis Ltd

Kategori sammenhænge