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Digital Marketing in Practice

- Design, Implement and Measure Effective Campaigns
Af: Lizette Vorster, Hanne Knight Engelsk Paperback

Digital Marketing in Practice

- Design, Implement and Measure Effective Campaigns
Af: Lizette Vorster, Hanne Knight Engelsk Paperback
Tjek vores konkurrenters priser

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice
balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Tjek vores konkurrenters priser
Normalpris
kr 417
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice
balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781398608870
Indbinding: Paperback
Udgave:
ISBN-10: 1398608874
Udg. Dato: 3 mar 2023
Længde: 33mm
Bredde: 241mm
Højde: 171mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2023
Forfatter(e): Lizette Vorster, Hanne Knight
Forfatter(e) Lizette Vorster, Hanne Knight


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781398608870


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave


Længde 33mm


Bredde 241mm


Højde 171mm


Udg. Dato 3 mar 2023


Oplagsdato 3 mar 2023


Forlag Kogan Page Ltd

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