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Digital Pricing Strategy
- Capturing Value from Digital Innovations
Engelsk Paperback
Digital Pricing Strategy
- Capturing Value from Digital Innovations
Engelsk Paperback

450 kr
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6 - 8 hverdage

Om denne bog

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.

Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.

Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Product detaljer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781032127729
Indbinding:
Paperback
Udgave:
ISBN-10:
1032127724
Udg. Dato:
27 jun 2023
Længde:
21mm
Bredde:
246mm
Højde:
173mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
27 jun 2023
Forfatter(e):
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