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Digital Product Management
- Managing Product Development, Launch and Support
Engelsk Paperback
Digital Product Management
- Managing Product Development, Launch and Support
Engelsk Paperback

508 kr
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Om denne bog

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a Product Operating Model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

Product detaljer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9781041013211
Indbinding:
Paperback
Udgave:
ISBN-10:
1041013213
Udg. Dato:
24 apr 2025
Længde:
19mm
Bredde:
234mm
Højde:
156mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
24 apr 2025
Forfatter(e):
Ofte købt sammen
Andet, 2023
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