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Digital Product Management

- Managing Product Development, Launch and Support
Af: Boon Kee Lee Engelsk Paperback

Digital Product Management

- Managing Product Development, Launch and Support
Af: Boon Kee Lee Engelsk Paperback
Tjek vores konkurrenters priser

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

Tjek vores konkurrenters priser
Normalpris
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Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

Produktdetaljer
Sprog: Engelsk
Sider: 290
ISBN-13: 9781041013211
Indbinding: Paperback
Udgave:
ISBN-10: 1041013213
Udg. Dato: 25 apr 2025
Længde: 19mm
Bredde: 234mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 apr 2025
Forfatter(e): Boon Kee Lee
Forfatter(e) Boon Kee Lee


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781041013211


Sprog Engelsk


Indbinding Paperback


Sider 290


Udgave


Længde 19mm


Bredde 234mm


Højde 156mm


Udg. Dato 25 apr 2025


Oplagsdato 25 apr 2025


Forlag Taylor & Francis Ltd

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