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Digital Product Management

- Managing Product Development, Launch and Support
Af: Boon Kee Lee Engelsk Hardback

Digital Product Management

- Managing Product Development, Launch and Support
Af: Boon Kee Lee Engelsk Hardback
Tjek vores konkurrenters priser

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

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Produktdetaljer
Sprog: Engelsk
Sider: 290
ISBN-13: 9781041013228
Indbinding: Hardback
Udgave:
ISBN-10: 1041013221
Kategori: Forskningsledelse og udviklingsledelse
Udg. Dato: 25 apr 2025
Længde: 0mm
Bredde: 156mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 apr 2025
Forfatter(e): Boon Kee Lee
Forfatter(e) Boon Kee Lee

Kategori Forskningsledelse og udviklingsledelse

ISBN-13 9781041013228

Sprog Engelsk

Indbinding Hardback

Sider 290

Udgave

Længde 0mm

Bredde 156mm

Højde 234mm

Udg. Dato 25 apr 2025

Oplagsdato 25 apr 2025

Forlag Taylor & Francis Ltd

Kategori sammenhænge