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Digital Sport Marketing
- Concepts, Cases and Conversations
Engelsk
Bogcover for Digital Sport Marketing af Alan Seymour, Paul Blakey, 9781138701403
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138701403
Indbinding:
Paperback
ISBN-10:
1138701408
Udg. Dato:
11 sep 2020
Størrelse i cm:
17,4 x 24,3 x 2,1
Oplagsdato:
11 sep 2020
Forfatter(e):

Digital Sport Marketing

- Concepts, Cases and Conversations
Engelsk
Paperback 2020
Format:

Bog beskrivelse

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. 

Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138701403
Indbinding:
Paperback
ISBN-10:
1138701408
Udg. Dato:
11 sep 2020
Størrelse i cm:
17,4 x 24,3 x 2,1
Oplagsdato:
11 sep 2020
Forfatter(e):
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