Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Digital Transformation and Corporate Branding
- Opportunities and Pitfalls for Identity and Reputation Management
Engelsk
Bogcover for Digital Transformation and Corporate Branding af , 9781032204871
Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781032204871
Indbinding:
Paperback
ISBN-10:
1032204877
Udg. Dato:
18 dec 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 dec 2024

Digital Transformation and Corporate Branding

- Opportunities and Pitfalls for Identity and Reputation Management
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation.

The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience.

This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

... Vis mere

Forlags Vejl. pris
489,28 kr
Januarudsalg
433 kr
spar 12%
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
308
ISBN-13:
9781032204871
Indbinding:
Paperback
ISBN-10:
1032204877
Udg. Dato:
18 dec 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
18 dec 2024
Finder produkter...
Kategori sammenhænge